Privacy Policy

1. Introduction

Chaeth (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our AI platform services. We comply with the Personal Data Protection Act B.E. 2562 (2019) (PDPA) and ensure your data remains within Thailand.

2. Information We Collect

2.1 Information You Provide

• Contact information (name, email, phone) when you contact us or sign up
• Account information when you register for our services
• Communication content when you use our chat support
• Feedback and survey responses

2.2 Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, features used)
• Language preference and timezone
• Cookies and similar technologies

2.3 Third-Party Services

We use Crisp (a customer support chat service) to provide customer support through our website. When you interact with our chat widget, Crisp may collect:

• Chat conversation content and metadata
• Technical information about your device and browser
• Session information and user preferences

3. How We Use Your Information

We use your information for the following purposes:

• Provide and improve our AI platform services
• Respond to your inquiries and provide customer support
• Process transactions and manage your account
• Send you important updates about our services
• Analyze usage patterns to improve our platform
• Ensure security and prevent fraud
• Comply with legal obligations under PDPA

4. Data Residency and Security

Thai Data Residency: All customer data is stored and processed within Thailand to comply with PDPA requirements. We do not transfer personal data outside Thailand without explicit consent or legal authorization.

Security Measures: We implement industry-standard security measures including:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
• Access controls and regular security audits
• Regular security updates and patches
• Employee training on data protection

5. Your Rights Under PDPA

Under the PDPA, you have the following rights:

• Right to Access: Request information about your personal data we hold
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Object: Object to processing in certain circumstances
• Right to Data Portability: Request transfer of your data
• Right to Withdraw Consent: Withdraw consent for processing

To exercise these rights, please contact us using the information provided below.

6. Cookies and Tracking

We use cookies and similar technologies to enhance your experience and analyze website usage. Our chat widget (Crisp) may also use cookies to maintain conversation history and user preferences.

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.

7. Third-Party Services

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Specific retention periods include:

• Account data: Retained while your account is active and for 3 years after closure
• Chat conversations: Retained for customer support purposes and deleted after 2 years
• Analytics data: Anonymized after 12 months
• Legal compliance: Retained as required by PDPA and other applicable laws

9. International Data Transfers

As a Thai company committed to data residency, we do not transfer personal data outside Thailand except where explicitly authorized by PDPA or with your consent. Any necessary transfers are conducted with appropriate safeguards and legal mechanisms in place.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the “Last updated” date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

For PDPA compliance inquiries and data subject requests, please include “PDPA Request” in your email subject.